{"id":5017,"date":"2023-09-06T11:21:09","date_gmt":"2023-09-06T11:21:09","guid":{"rendered":"https:\/\/www.planet-score.org\/?p=5017"},"modified":"2023-09-18T14:55:29","modified_gmt":"2023-09-18T14:55:29","slug":"bilan-de-diffusions-planet-score","status":"publish","type":"post","link":"https:\/\/www.planet-score.org\/en\/bilan-de-diffusions-planet-score\/","title":{"rendered":"Mediaperformance-Happydemics : 1er bilan tr\u00e8s positif sur le Planet-score en GMS"},"content":{"rendered":"<p>MediaPerformances est la premi\u00e8re r\u00e9gie <strong>certifi\u00e9e BCorp<\/strong>. Et \u00e7a se voit ! La d\u00e9cision a \u00e9t\u00e9 prise en d\u00e9but d&#8217;ann\u00e9e de soutenir le Planet-score et de <strong>d\u00e9velopper sa notori\u00e9t\u00e9 aupr\u00e8s du grand public<\/strong> dans le cadre de son <strong>programme 1% RSE; <\/strong>en lui offrant de la visibilit\u00e9 en GMS.<\/p>\n<p>Promesse tenue, avec la cr\u00e9ation d&#8217;un spot de 10 secondes (format classique DOOH), et sa diffusion sur 3 p\u00e9riodes en 2023.<br \/>\n<strong>La premi\u00e8re a eu lieu en juin<\/strong>, et vous avez peut-\u00eatre eu l&#8217;occasion de la voir dans les all\u00e9es de l&#8217;un des <strong>300 super- et hypermarch\u00e9s Carrefour,<\/strong> <strong>Intermarch\u00e9, Cora, Syst\u00e8me U<\/strong> qui, partout sur le territoire national, ont mis en place le spot.<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5017-1\" width=\"1920\" height=\"1080\" poster=\"https:\/\/www.planet-score.org\/\/public\/\/uploads\/2023\/09\/mediaperf.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.planet-score.org\/\/public\/\/uploads\/2023\/09\/spothori.mp4?_=1\" \/><a href=\"https:\/\/www.planet-score.org\/\/public\/\/uploads\/2023\/09\/spothori.mp4\">https:\/\/www.planet-score.org\/\/public\/\/uploads\/2023\/09\/spothori.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Le bilan au terme de cette premi\u00e8re diffusion est <strong>tr\u00e8s positif<\/strong>, comme MediaPerformance l&#8217;a objectiv\u00e9 en conduisant une <strong>\u00e9tude consommateurs<\/strong> sur les personnes expos\u00e9es et non expos\u00e9es \u00e0 cette diffusion en magasins. Cette \u00e9tude montre non seulement que les consommateurs trouvent le Planet-score impactant, ils s&#8217;en souviennent et <strong>deviennent rapidement familiers avec le visuel et son contenu<\/strong> (pr\u00e8s des deux tiers apr\u00e8s cette premi\u00e8re exposition), mais \u00e9galement qu&#8217;ils en ont une tr\u00e8s bonne image, et que <strong>cette information est de nature \u00e0 leur faire changer fortement certaines habitudes d&#8217;achat<\/strong>.<\/p>\n<p>Retrouvez ici <a href=\"https:\/\/www.planet-score.org\/public\/uploads\/2023\/09\/20230706-BILAN-DE-DIFFUSIONS-DOOH-PLANET-SCORE-synthese.pdf\"><strong>les conclusions cl\u00e9s de l&#8217;\u00e9tude consommateurs MediaPerformance-Happydemics de juin 2023<\/strong><\/a>.<\/p>\n<p>Apr\u00e8s l&#8217;<strong>\u00e9tude BVA, pr\u00e9sent\u00e9e \u00e0 l&#8217;Assembl\u00e9e Nationale en janvier 2023 avec le Collectif en V\u00e9rit\u00e9<\/strong>, apr\u00e8s les <strong>\u00e9tudes clients de Carrefour<\/strong>, rendues publiques \u00e9galement apr\u00e8s les \u00e9tudes men\u00e9es par <strong>UFC Que Choisir et plusieurs ONG<\/strong>, cette \u00e9tude apporte une preuve suppl\u00e9mentaire de la pertinence soci\u00e9tale du Planet-score et de la confiance des consommateurs pour ce dispositif ind\u00e9pendant qui leur offre une transparence sans tabou.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MediaPerformances est la premi\u00e8re r\u00e9gie certifi\u00e9e BCorp. Et \u00e7a se voit ! La d\u00e9cision a \u00e9t\u00e9 prise en d\u00e9but d&#8217;ann\u00e9e de soutenir le Planet-score et de d\u00e9velopper sa notori\u00e9t\u00e9 aupr\u00e8s du grand public dans le cadre de son programme 1% RSE; en lui offrant de la visibilit\u00e9 en GMS. Promesse tenue, avec la cr\u00e9ation d&#8217;un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,52],"tags":[],"class_list":["post-5017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-media","category-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mediaperformance-Happydemics : 1er bilan tr\u00e8s positif sur le Planet-score en GMS - planet-score<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.planet-score.org\/en\/bilan-de-diffusions-planet-score\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediaperformance-Happydemics : 1er bilan tr\u00e8s positif sur le Planet-score en GMS - planet-score\" \/>\n<meta property=\"og:description\" content=\"MediaPerformances est la premi\u00e8re r\u00e9gie certifi\u00e9e BCorp. Et \u00e7a se voit ! La d\u00e9cision a \u00e9t\u00e9 prise en d\u00e9but d&#8217;ann\u00e9e de soutenir le Planet-score et de d\u00e9velopper sa notori\u00e9t\u00e9 aupr\u00e8s du grand public dans le cadre de son programme 1% RSE; en lui offrant de la visibilit\u00e9 en GMS. 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