{"id":3917,"date":"2022-12-07T15:00:28","date_gmt":"2022-12-07T15:00:28","guid":{"rendered":"https:\/\/www.planet-score.org\/?p=3917"},"modified":"2022-12-09T16:24:02","modified_gmt":"2022-12-09T16:24:02","slug":"green-claims-proposition-de-directive-reportee-en-2023","status":"publish","type":"post","link":"https:\/\/www.planet-score.org\/en\/green-claims-proposition-de-directive-reportee-en-2023\/","title":{"rendered":"Green Claims : proposition de directive report\u00e9e en 2023"},"content":{"rendered":"

Toutes les informations sont dans notre communiqu\u00e9<\/a>.<\/h2>\n

L’ACV ne fait d\u00e9cid\u00e9ment pas l’unanimit\u00e9<\/strong>. Face \u00e0 l\u2019opposition des associations de consommateurs et des ONG sur le PEF et l’ACV, la Commission Europ\u00e9enne n’a pas publi\u00e9 le texte pr\u00e9vu le 30 novembre et s’engage \u00e0 retravailler le projet de directive sur les all\u00e9gations environnementales en 2023.<\/p>\n

Si certains exercent de fortes pressions pour imposer cette m\u00e9thode au niveau europ\u00e9en, elle rencontre l’opposition des acteurs de la transition \u00e9cologique pour les produits alimentaires et les textiles<\/strong>. La raison en est simple : loin d’emp\u00eacher le greenwashing<\/strong>, les outils de comptabilit\u00e9 d’Analyse de Cycle de Vie (ACV) le l\u00e9gitiment pour les produits agricoles. Car l’ACV est adapt\u00e9e aux processus standardis\u00e9s, et permet de faire de l’optimisation industrielle<\/strong>. C’est une bonne chose dans certains domaines, et c’est utile pour parler de transport ou d’isolation des b\u00e2timents par exemple. Mais cela se r\u00e9v\u00e8le redoutablement inadapt\u00e9 pour les produits issus de processus vivants<\/strong>.<\/p>\n

Les associations de consommateurs, des collectifs \u00e9tudiants, et de tr\u00e8s nombreuses ONG ont alert\u00e9 le gouvernement fran\u00e7ais sur ce point<\/a>. Les f\u00e9d\u00e9rations europ\u00e9ennes en ont fait de m\u00eame, et de mani\u00e8re r\u00e9p\u00e9t\u00e9e depuis des mois, avec des lettres ouvertes \u00e0 la Commission Europ\u00e9enne, des position papers, des conf\u00e9rences.<\/p>\n

Toutes les informations sont dans notre communiqu\u00e9<\/a>.<\/h4>\n

Elles d\u00e9crivent la mani\u00e8re dont, si cette m\u00e9trique est utilis\u00e9e, les meilleures intentions de la Commission peuvent se transformer en “licence to greenwash” pour les produits alimentaires et textiles<\/strong>. Et desservir \u00e0 la fois les trajectoires de progr\u00e8s engag\u00e9es par beaucoup d’acteurs sur le terrain, mais aussi desservir les politiques publiques environnementales. Le PEF n’est pas align\u00e9 avec ces politiques, notamment les objectifs de la Farm to Fork strategy et de la Biodiversity Strategy. Il n’est pas non plus align\u00e9 avec les efforts des producteurs et des fili\u00e8res, ni avec les pr\u00e9occupations des citoyens pour une production et une consommation r\u00e9ellement plus soutenables.<\/p>\n

Qu\u2019est-ce qui est pr\u00e9f\u00e9rable entre un v\u00eatement de fast-fashion produit avec du p\u00e9trole \u00e0 l\u2019autre bout du monde, et un T-shirt solide en lin ou un pull en laine produits en France dans des syst\u00e8mes ne reposant pas sur les intrants fossiles ou polluants. L\u2019ACV nous r\u00e9pond que c\u2019est le premier qui est le meilleur pour l\u2019environnement, et de loin. Le probl\u00e8me est identique pour les produits alimentaires, par exemple entre une tomate import\u00e9e et produite hors sol sous serre froide, par rapport \u00e0 des tomates plein champ locales. L’ACV au kilo, unit\u00e9 de mesure promue par le gouvernement fran\u00e7ais pour l’instant, r\u00e9pond qu’il vaut mieux importer la tomate intensive. Est-ce coh\u00e9rent avec l\u2019objectif d\u2019\u00e9conomie circulaire, ou de limitation des \u00e9nergies fossiles ? Est-ce coh\u00e9rent avec les limites plan\u00e9taires ?<\/strong><\/p>\n

Devant ces paradoxes, et face \u00e0 l’opposition croissante de la soci\u00e9t\u00e9 civile contre un outil qui n’est pas f\u00e9cond pour la transition \u00e9cologique sur ces produits, la Commission a pris la sage d\u00e9cision de reporter le travail sur ce texte \u00e0 2023. L’objectif vis\u00e9 au final est d\u2019emp\u00eacher le greenwashing et les distorsions de concurrence. Il reste beaucoup de chemin \u00e0 faire. Et le d\u00e9bat d\u00e9mocratique<\/strong>, demand\u00e9 par les associations et les ONG, sur l\u2019orientation \u00e0 donner aux syst\u00e8mes alimentaires pour qu\u2019ils soient \u00e0 la fois soutenables et d\u00e9sirables, ne doit pas \u00eatre \u00e9vit\u00e9. C’est la cl\u00e9 d’un processus f\u00e9cond pour l’engagement de tous, du producteur au citoyen, sur une trajectoire r\u00e9ellement positive.<\/p>\n

C’est ce \u00e0 quoi s’est attel\u00e9 le Planet-score : consid\u00e9rer les prospectives scientifiques r\u00e9alistes, faire le choix d’un cap en transparence, et mobiliser l’ACV l\u00e0 o\u00f9 elle peut \u00eatre utile, en la compl\u00e9tant autant que n\u00e9cessaire pour aboutir \u00e0 des \u00e9valuations compl\u00e8tes et coh\u00e9rentes avec les limites plan\u00e9taires. C’est ce qui fait son succ\u00e8s aujourd’hui. Peu de m\u00e9thodes peuvent en dire autant !<\/p>\n

 <\/p>\n

Retrouvez la r\u00e9cente tribune des ONG et associations de consommateurs ici<\/a>\u00a0et l\u00e0<\/a>, la lettre ouverte des collectifs \u00e9tudiants.<\/a><\/strong><\/p>\n

Une synth\u00e8se des \u00e9l\u00e9ments de contexte et prises de parole est disponible ici.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Toutes les informations sont dans notre communiqu\u00e9. L’ACV ne fait d\u00e9cid\u00e9ment pas l’unanimit\u00e9. Face \u00e0 l\u2019opposition des associations de consommateurs et des ONG sur le PEF et l’ACV, la Commission Europ\u00e9enne n’a pas publi\u00e9 le texte pr\u00e9vu le 30 novembre et s’engage \u00e0 retravailler le projet de directive sur les all\u00e9gations environnementales en 2023. Si […]<\/p>\n","protected":false},"author":2,"featured_media":3933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-3917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"acf":[],"yoast_head":"\nGreen Claims : proposition de directive report\u00e9e en 2023 - planet-score<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.planet-score.org\/en\/green-claims-proposition-de-directive-reportee-en-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green Claims : proposition de directive report\u00e9e en 2023 - planet-score\" \/>\n<meta property=\"og:description\" content=\"Toutes les informations sont dans notre communiqu\u00e9. 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